Throughout my time consulting, I’ve noticed that business owners are of a different breed. Maybe you’ve noticed this, too! They work these crazy hours, take on stress like it’s no big deal, and never want to let it be known that they don’t know something in their business. This is exactly why I wrote Taboo Business Questions. I recognized that business owners’ egos get in the way from allowing them to ask the tough questions necessary to grow their business. Avoiding these questions tends to hurt a business’s growth. So, I took seven taboo business topics and reformatted them into Taboo Business Questions. The whole goal with this book is to create a safe place where business owners can find a process to answering challenging questions about their business and keep their egos intact.

I formatted each answer in the form of a process. I didn’t want the book to be a “formulas and spreadsheets” type of business book. Everyone has a unique business. I didn’t want the book to be filled with case studies on businesses from the 60s and 70s by an armchair quarterback. What good is that going to do? Business owners today need tools they can use and a process they can follow.

Part of this process is accessing and participating in the forum I created on my website. It goes hand-in-hand with the whole premise of the book. With this forum, collaboration can happen organically among business owners, entrepreneurs, and other business savvy individuals with anonymity. I hope you enjoy the process!